The majority opinion amongst those who seem to be "in the know" is that Oklahoma is in the second second tier of universities regarding NIL funds. We can argue ad nauseum about whether it is more important to have big money donors versus every day folk, but both are important. Regardless, why is 1Oklahoma not marketing MUCH more aggressively? The sad thing is that I rarely see 1Oklahoma marketing through social media and I have never seen/heard a commercial from them.