On ESPN 30 for 30.I have seen it once. Recruiting by OU was so different. The Boz showed all the letters from OU which dwarfed all the other schools. A huge stack. Barry's first visit to see him he barges into the cafeteria wearing a huge full length mink coat and yells out where is the Boz. That wasn't a nickname at that time. Barry coined it right then I believe. Barry told Brian he would make him a star. Switzer wasn't afraid to suck up to recruits and feed their egos.