Dr. Pacheco speaks hard truths. I'm actually ashamed to see fellow Sooner fans belly up to the "good for the conference" trough. Let's let the SEC have the monopoly on that pathetic behavior.
You would have a stronger position had the Big XII been included in the playoff last season. But alas....the Big XII was left in the cold and the entire country took notice that the Big XII came off as being pathetic and weak. It's easy to say "if we go undefeated, we're in", but in the real world, not many teams go undefeated. It's the slew of 1-loss teams that are fighting for spots in the playoff. That is what OU should worry about being in the Big XII. Hell, there was talk last season about whether FSU deserved to get in with their conference schedule and close games all year, and FSU was undefeated.
Either the conference as a whole needs to "nut up", or OU risks being dragged down with it. Last year with the Big XII being left out of the playoff, it was a bit of a warning shot to some who saw it for what it was. The teams in the Big XII can't afford to allow it to happen again.
No OU fan here is saying they enjoy watching Texas win, but I think some are seeing more of the big picture in seeing the benefits of Texas winning this game when it translates to overall national perception of the Big XII. Same with the OU/Tenn game.