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What is everyone's opinion on concession prices at OU?

HillCountry Sooner

Sooner starter
Jun 20, 2001
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Fort Worth, TX
Do you think they would make just as much profit by reducing prices, thereby selling more? If Joe C. and other AD's around the country are truly concerned about the dropping attendance, and a new generation coming up that is tethered to their phones, why not give it a shot and lower concession prices.
I know the Atlanta Falcons owner opened his Mercedes Benz stadium last year, one of the costliest stadiums in the country, with some of the lowest concession prices in American pro sports.
The Masters tournament has done this for generations. How about celebrating your fans and patrons by not trying to squeeze every last dollar out of them.
 
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