"Style points" were once referred to as "running up the score", which was not the mindset of most coaches who respected their opponents and the game itself.
That is now labelled "old school" by the current generation of fans and now, running up the score is deemed a necessary ingredient in determining a team's worth by pollsters, networks and fan bases. Our teams can't just win games anymore. "Style points", taunting and trash talk are now considered about as important as winning games.
I'm old school for sure, but I have been all my life. The things I don't like now are things I didn't like 50 years ago.
One act of old school sportsmanship I recall was Switzer consoling an Iowa State place kicker after OU's 7-7 tie in 1981. The player missed a late field goal that would have won the game for Iowa State and was very distraught walking off the field. The story goes that Switzer ran over to him and said, in so many words, "Son, if this is the worst thing that every happens to you, you're going to have a great life". Whether the story is true or not, it does put a good perspective on sports competition and life in general.