SIAP, but found this article interesting...
The best part is how in indirectly made more money for the school's that left the conference than those who stayed.
Looking back it's absolutely crazy anybody thought a single school TV model would work, but UT got to laugh all the way to the bank.
I would say OU took the biggest hit. Although the Big 12 TV deal is decent, a conference deal would have been better. And OU was one of the few schools that was a viable option for other conferences.
The best part is how in indirectly made more money for the school's that left the conference than those who stayed.
Looking back it's absolutely crazy anybody thought a single school TV model would work, but UT got to laugh all the way to the bank.
I would say OU took the biggest hit. Although the Big 12 TV deal is decent, a conference deal would have been better. And OU was one of the few schools that was a viable option for other conferences.
