Ready to give props to ad-folks that coined #OUDNA

[Dr Pacheco]

I remember when I first saw it.... on Soonersports.com. A double helix and some new pseudo-genetics imagery. I didn't hate it... I was confused.

Fast forward a year and someone gets props for a genius slogan. It's nice and short, memorable and proactive. It also suggests familial relationships, a common tribe... and it makes a great hashtag for Twitter.

I'm a crusty traditionalist, but I can recognize new and effective marketing. Kudos....

 

[Tjsooner3373]

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