Finebaum is what he is. I listened to him about every day when I lived in Alabama, when he was just a regional personality. His schtick is riling people up. He was broadcasting out of Birmingham and goading Tide fans non-stop. I don't think he takes himself too seriously; I do think he likes stirring things up and watching the reactions. I guarantee you he loves the publicity, good and bad. Kinda like those Hollywood agents say (except for Bill Cosby's) any news is good news, as long as they're talking about you.