If five straight conference titles are something you consider a failure, then please go be a Bama fan. You won't have to change much game day gear. OU football has some things working against us. Useless fans are a little part of that equation.
What the OU football program has going for it, far far outweighs any negatives. In the history of OUr great program, we have had two seasons ever, when we have won a national title with an undefeated team that won it's bowl game.
We won one natty with a Sugar Bowl loss. The voting in 1950 was before the bowl games.
1955 was undefeated, won the natty and won their bowl game over Maryland.
1956 was undefeated, but with a no repeat rule, had no bowl game.
1974 was undefeated, but probation meant no bowl game.
1975 lost to an okay Kansas team, but won the natty after beating the Big 10 runner up in the Orange Bowl.
1985 lost in Norman to Miami who got pummeled in their bowl game. Won the natty, beating undefeated Penn State in the OB.
2000 was undefeated and won the natty beating Florida State in the OB.
Part of my point in this, is that you can't just be great and win the natty. You have to have some good fortune. When we've been good enough, recently, we've been pretty unlucky on all sorts of levels. And now, the quality of player coming out of Oklahoma, and for that matter in Texas, isn't as good as it used to be. It makes it tougher for us.
I do not share the notion that OU is done winning national titles in football. But I don't have to have that, to be happy with coaching, or with OUr players. I want to win a natty. We came really close my junior and senior years almost 50 years ago.
But I want want a program that is run the right way, that competes with excellence, and with class. I believe we have done that for at least the last 20 years. And I also think, in responding original poster, that Lincoln Riley won't be touching the NFL, because there is no NFL job that's better than the one he has.
I think he prefers this age group, and the impact a college coach can have on a player's life well past his graduation. And because he's great at it.