We, meaning the posters of this board enjoy College football, specifically Sooner football. It's different for the players. I'd be willing to bet that less than 10% of the players on the current roster did not have aspirations of becoming a member of the Sooner football team. They grew up thinking of playing in the NFL. That was their goal. Their dream. For some that dream does come true. Through all their work, their sacrifices, their practices, their lifting, their attempts to become better each season, and even each month. The dream is to play in the NFL. Yes, some allow that strong dream to cloud their minds and a few might have improved their draft status but in the main unless you're a sure bet for a top 40 pick, you go when you can.
As far as why OU hasn't won a NC, it's talent. Just look at this year's draft. We didn't have top draft picks. Wenhad enough to keep us interested and keep the Sooners hanging around, but talent wins NCs. And we just haven't had it in quite some time. I do think we are getting closer each year though. Last year's class is going to turn heads this season, and the current recruiting cycle has some of the most talented HS players in the nation taking a look at OU.