I don’t see the “hook em horn” sign as a taunt anymore than the OSU “pistol” gesture or the A&M “gig em” sign (with thumb and pinky extended). But I do see it as a way to motivate OU to beat Texas as often as it has in recent years.
The taunting I want to see are excessive celebrations, standing over a fallen player and folding arms, dropping the ball before crossing the goal line, slowing down or running backwards crossing the goal line, and the crap Bookie did so often with no reprimand from Riley or any of the other coaches. Bookie was, to me, the poster boy for the “all about me” athlete which has become an epidemic throughout sports. It’s way out of control in the NFL and is gaining more and more popularity down into the college ranks. It’s also a reason that I don’t enjoy NFL football as every game is like watching a prison yard rumble.